As a cricket-worshiping nation, people hardly knew about our 2 time T20 Blind Cricket World Cup winners.

So, in a match aptly titled "Blind vs. Blindfolded," we first encouraged them to challenge the Indian cricket team for a game of blind cricket and then threw network weight, create awareness and support for the team that needed it most.

Result: They got the cheers that they’ve long missed out on. This felt good.

Idea: Neyha| Creative Director: Mustafa Rangwala| Head of Creative: Debashish Ghosh| Writers: Mayukh and Neyha| Producer:Pooja Inamdar| Design: Debanjan, Promit, and Shoieb.