His picture will deceive you, won't it?

You'll expect a guy who looks as big as his name. That's what an idea is all about. It creates imagery and expectation, calls for user's participation, and invites him to bring his expectations and prior knowledge to cultivate those into new ideas.

It has been observed that a typical idea ends with a single clear call to action.

His small frame (and a loud voice) comes with an imagination that exceeds the length of the Suez Canal.

So, he'd love to believe.

The first words he wrote were on the walls of his grandmother's home, with the tongue pressed firmly between his toothless gums. Then he graduated to paper, school, and college; later on passionately writing for people he did not know, writing headlines, copy, content, scripts, and big ideas. 

But he realised that writing alone couldn't make a change. It must be integrated. Design, code, and the copy must blend. His interests leaned towards design, brand strategy,service design, gamification, products, growth, performance, wearables, platforms, and monetised ideas.

So if it's a writer that you are looking for, he will still write and think of ideas with the same passion, with which he wrote on the walls of his grandmother's home, only he won't be sticking his tongue out every time he is done writing and he definitely promises not to write on the walls.Loo's not included!

Statutory warning: highly inspired by vintage advertising, twists them for convenience, and thrives on obscure trivia, wide genres of music and literature, comic books, and Japanese and Swedish design.

In his spare time, he watches documentaries, collects vintage hi-fi and rare vinyl, quizzes, plays drums, teaches media schools, and tends to doodle and play the fiddle.

Would you like to hire a writer?