Whether it’s quirks or keeping the inner nerd alive, or giving back in bits, or digging into archival explorations, these are the ventures that I feel passionate about. There’s something about stepping outside the usual grind, never forgetting our interests, and picking up projects beyond our daily bagel and butter (yes, cliché, but true!)

The Atticus Primus:

Atticus Primus is an archive and store dedicated to the  lost world of vibrant and hand painted original Bollywood poster art. Showcasing rare, vintage, and contemporary designs, it celebrates the visual storytelling that has defined Indian cinema for decades.

Whether you're a collector, a film lover, or an art enthusiast, Atticus Primus take you down a trip of iconic imagery and cinematic history. 

You never know what’s hidden in our attic. Sometimes ripped from walls and stolen from movie halls.

We find originals of your favourite films.

The Atticus Primus store online

The Reminiscence Project :

It is an ongoing effort to document and celebrate the vast spectrum of Indian marriage traditions.

India doesn’t have just one way of getting married—it has hundreds. From the vibrant pheras of North Indian weddings to the serene rituals of Kerala’s Nair ceremonies, from the intricate customs of Assamese weddings to the grand temple processions in Tamil Nadu, every region, community, and even sub-community has its own language of love, commitment, and celebration. These rituals aren’t just about two people coming togethe. They are rich with symbolism, steeped in history, and shaped by generations of belief, geography, and cultural identity.

The Reminiscence Project seeks to capture these nuances through stories, images, oral histories, and personal archives—before they fade or become diluted in the modern blur. It’s about memory, tradition, and honoring the quiet beauty of our shared heritage.

The Indian Circus Posters: Restoring the lost art of Indian Circus Posters.

Growing up in the early 90s as a 5-year-old, I was rather fascinated with Shah Rukh Khan’s television series Circus. The circus as an art form was everything that instilled an imagination in a little boy.

The peppy soundtrack, larger-than-life acrobats, and brightness popping out of the black and white televisions—what wasn’t there to like? What was better than the on-screen representation was the circus itself, and what elevated the experience was the bright posters of these circuses- I am attempting to collect and restore these as much as possible. Here's a sneak peak. 

A much detailed story is coming on Brown History | SubstackSubstack